The speed at which digital marketing is evolving and growing is so breathtaking. It has advanced more in the last five years than in the last 20 years, and it’s not showing any signs of slowing down.
Many new digital marketing trends and strategies are evolving in this current Internet-connected era. For your businesses to succeed at digital marketing and at marketing at large, they need to use these advancing trend and strategies.
Now we are approaching a new year, In order to help you start off on the right foot with your strategy, we’ve taken a look at latest the digital marketing trends you need to know about in 2020.
Will content still be king in 2020? Yes, it will. You better believe it!
Content marketing is a vital form of digital marketing and will continue to be in 2020. However, quality content makes more impact than quantity and they are predicted to be consumer’s favorites. When planning your content marketing strategy for 2020, ensure they are effective and personalized by adding interactive content.
The success of your marketing campaigns depends on how well you know and interact your audience. Gone are those days when generic email blast to a huge list produce good results. This won’t cut it in 2020.
Personalized groupings of newsletter and ads pushes based on customer history and data will perform better than a mass blasts. Consumers are tired of seeing generic ads or emails that may not have anything to do with them. Group your email lists into categories, and study consumer behaviors to personalize each push. The key is to make customers feel they are being treated as individuals. Personalized messaging/advertising is rapidly becoming the way to go. It not only builds interest in the product or/and brand but helps build stronger and more personal relationships with your customers as well.
Visual marketing is one of, if not the, most important digital marketing trend today and likely for the next 5-10 years. With the popularity of YouTube, Instagram, and the likes, it’s no surprise video content and visual storytelling will continue to rise in 2020. According to research, most users prefer to see visual contents form of advertisement from the brand they support. Visual marketing is by far the most popular way by which customers want to learn about new products.
The extensive adaptation of voice search technology is another prominent development impacting the digital marketing world today. Voice search is changing the way search marketing professionals optimize websites to rank for targeted queries and keywords. It is estimated that 50% of all searches will be voice searches in 2020, opening up a new marketing strategy for digital marketers.
Artificial intelligence refers to robots or machines having the ability to work like humans. Artificial Intelligence uses a combination of different features such as voice assistants and chat bots to quickly find answers to a user’s request. Just like a human, they can take instructions and orders from the users and work behind the scenes on their behalf. For instance, Siri and Alexa are assistants that provide excellent customer care.
However, adapting to this trend is not really a priority for all types of organization. But it’s best to keep watch of relevant artificial intelligence trends and news to see how you may leverage it in the next few months or years in your business.
Digital marketing and SEO is constantly changing and evolving, and we think the above strategies and ideas are going to be huge game-changers in 2020.